Our Founder, Kristine Cherry, has been designing websites since 2000. A dedication to the cause of the non-profit came when her first major client began a fight against City Hall and their plan to run the Metro Orange Line through her neighborhood in Tarzana, CA. The line’s original plan did not include the important design elements the community deserved, and only through the grass-roots efforts of T.R.A.P.P.D. (Tarzana Residents Against Poor Property Development) and its regular website updates did they get the landscaping, trash cans, sidewalks and bike paths that make the Orange Line so much more than another ugly, paved road running through a neighborhood. It is now a place that encourages neighbors to jog, bike and spend time walking with their kids and animals on a daily basis.
“A good fight always inspires great feats in those involved in the cause, and a good website design can help an organization obtain the funding they desperately need to accomplish miracles. When your cause includes disseminating information to your interested parties, when the call for funds and support needs to be beyond your circle of friends and associates, a website becomes a vital part of your cause.”