I’ve never been a fan of Yelp, the online mega guide to service and quality among businesses, and for the purposes of this article, restaurants, but now they may finally have a use for the greater good, as opposed to just themselves.
As linked to on MSN.com’s news feed today, an article from the website Fastcompany.com cites, “Centers for Disease Control’s Morbidity and Mortality Weekly Report detailed how Yelp reviews are being used by the New York City Department of Health and Mental Hygiene to find health code violations in New York City”. Software built by Columbia University made short work of sifting through 300,000 review to find leads to repeat offenders by cross-checking multiple reports of diarrhea or vomiting after a meal. Food poisoning bad enough to make one that sick will have a quick turnaround as far as from the time of ingestion to the manifestation of symptoms, so it’s a good bet if 10 people get sick after eating at “Chow’s Kosherama and Squid Shack”, the CDC has ample justification to go in and check out their nasty digs.
As an ongoing experiment, it offers hope to resource-strapped city agencies by leveraging social media to crunch the numbers and get to these rancid restaurants before they cripple their customers with gastrointestinal upset. Let’s hope the experiment goes viral and spreads as fast as word among friends of a cockroach in a kitchen at your local diner.
Thank you @oicoicoic for permission to use the link to your audio.
Ever have this question? So did we. After doing some digging, we found the answer not in their help section – where you would expect the answer to be – but in their community:
1. Click the “Setting” button in the drop down menu in the far right top corner of the page.
3. In the “Block apps” section, type the name of the App you want to be blocked so no one could send you a game request for that particular game.
4. If a particular friend is sending you these apps. all the time and you want to stop them from doing so, in the “Block apps invites” section above “Block apps”, type the name of the friend, then hit enter and Facebook will prevent that person sending you any more games request.
Yes, it’s a pain having to do this with each new game, but doing it as soon as you get the first request will help in the long run.
Did this answer all your questions about blocking apps? If you have more questions, drop us a line in the comments below.
Source – Facebook Help Center Community here.
In an awesome HubSpot webinar Wednesday, experts from Facebook, Twitter, & LinkedIn Marketing Departments shared their strategies on how to get more followers, engagement, & revenue.
With a mention of at least 11,000 listeners 29 minutes into the call, it was a significant enough event that HubSpot had the Guinness Book of World Records standing by to see if they broke the record for World’s Biggest Webinar!
Webinar host HubSpot promised we would learn:
- How to get more followers for free
- What content you should post to get more organic engagement
- How to get people to share your content on their profiles
- How to target the right audience and get the most relevant traffic back to your website
- How to avoid wasting money on ads
- And so much more!
So, did the Webinar deliver the answers? Let’s see.
“How to get more followers for free”
Well, free as far as paying with money. If we don’t pay with money we pay with time. That’s just the way it is in life – even off the Internet. There was no one way mentioned on how to get followers for free (as probably many people were hoping for) and really half of the entire webinar tied in to this goal of building your followers, fans and networking contacts.
Those of us in the business already know there is no quick way to get lots of followers for free. It takes time, and as the old saying says, “Time is Money”. Time to tweet, post and write on Facebook & LinkedIn walls. The promise of how to get more followers for free is probably why 30,000 people signed in to the call and it went down to 11,000 half way through.
What people got out of listening to the entire webinar was if you follow “Best Practices” – a phrase mentioned many times by all four webinar leaders, you will get more followers for free. So, what are these “best practices”? They were covered under the following bullet points on their flyer:
“What content you should post to get more organic engagement”
All three execs mentioned photos. And that they should –
- visually complement your business – your logo, latest products/services, anything that really complements the look and feel of your business.
- draw people. We interpreted this being as clear, cropped well, interesting, new and/or unusual, but always relevant to your business/industry.
- represent your brand and your business. Customers want to see that you are legitimate.
“Tweets that include photos get double the engagement.” according to Russ Laraway, Senior SMB Director of Twitter. He said this at least three times during the webinar.
“How to get people to share your content on their profiles”
Another vital topic, another one not directly answered because it is behind the principal of Best Practices that we find the answer.
Scott Engelman, Head of Online Marketing at LinkedIn said, “Professional content works best on LinkedIn. Users look for content on how to be great at what they do, find opportunities and grow their careers. Professionally relevant content works best – again best practices, industry trends and tips that are relevant to your industry.”
“You should always be experimenting to see what type of content drives the greatest engagement with your audience. Be sure to attach rich media such as images, video and slideshare to see what resonates best with your followers. Provide the most valuable content to your followers regardless of whether it is from your company or not.”
In a Nutshell
This webinar confirmed many of my own philosophies, one of which is to work consistently and be persistent in your marketing campaigns. The new thing I took away from this is to always be experimenting. When I asked the attendees on Twitter what they felt was a good timeframe to experiment in, @TodaysBride suggested a month, which again, I agree on.
In the field of getting followers and getting them to share your content, go for what complements the look and feel of your business; rich media such as images, video and slideshare and relevant content will get you both followers and shares and retweets. Adding in for Linkedin, that people want professional content that shows them “how to be great at what they do, find opportunities and grow their career”.
Also add in the webinar leader’s acknowledgement of the 80/20 rule (80% content that offers value to your audience, is informative, helpful, that their followers can benefit from. Tips, best practices, industry content, photos, etc., then 20% on your own products and/or services).
The last two points on “How to target the Right Audience and get the most relevant Traffic back to your website” and “How to avoid wasting money on ads” were geared more towards those advertising with Facebook, LinkedIn and Twitter or those who are considering advertising, but I will say the one phrase that stuck with so many on Twitter who listened it – “Marketing without data is like driving with your eyes closed”. If you are serious about making your business grow you need to track your campaigns and especially the results of those campaigns! For the audience who pays for social network ads, this was a great section of advice on how to utilize FB, TW & LI’s tools to the fullest, not just throw money at the Big Three and let them do all the work, because doing that you will be wasting your money. The advice there alone is enough to warrant a future post of its own.
Did the Webinar deliver? There were mixed feelings all over their Twitter hashtag #WLW14 as one would expect from an event so hugely attended. Beginners, seasoned social networkers & companies can be hard to please when all in a virtual room together.
Personally I agree they went over much material experts already known, but there were also quite a few take-aways that I will be sharing with my social networking clients and applying myself in my own business. I found many, many points that were important enough to write down the during the flurry of slides and breakneck speed at which the hashtag was literally blowing up my TweetDeck application.
The other great thing is, if you got nothing out of the webinar at all in what was said, you now have a common topic of interest with those on the #WLW14 hashtag to share to create a Know, Like and Trust relationship with new potential customers on the social networks.
One Last Thought
I feel sorry for those that bailed so quickly and didn’t stay to the end of the webinar. The examples of successful businesses the Big Three gave were important because the real value came in the explanation of how and why their example’s content worked for that particular business. That alone is what made this webinar so outstanding! How often do you get to hear the heads of marketing for Facebook, LinkedIn and Twitter not only explain the machine that drives it and how to use it, but why it works for some and not everyone in the first place!
If you understand this, you can take what they were trying to teach us to the bank with any business, no matter what type it is! If you missed this part of the seminar, do your business, your clients and your audience a favor – find a company to explain it to you. We here at Civic Site Design would be happy to cover it during a one-on-one consultation, just drop us a comment at the end of this post with your contact information to let us know you’re interested!
One of the most pleasant members of our group to work with is Robert Sperling of Wedbush Securities.
While one might have the impression that financial consultants are dour, down-to-business people with no sense of humor, nothing could be further from the truth with Bob. He has what I call, “a face you can trust” and a personality to match it. Easy going, but very knowledgable, I have watched him work while in his office teaching him social networking. He manages his NASDAC software like a pro would TweetDeck. A quick scan of the numbers and he can tell you where things have been going in the stock market, where it is going as far as trends and the best way to go with one’s investments. While he is juggling that with one hand, he puts people at ease with a manner I find in very few networkers, but is invaluable in getting people to instantly like him. I have know him for roughly six years and know that as soon as I have money to shake loose from bills, I will go straight to him as a vital part of our investment future.
Bob can be contacted at:
Please let him know Kristine of Civic Site Design sent you!
I had taken a client out to a Mexican restaurant in Woodland Hills yesterday. Normally I like the food and service in this place and everything started out fine, but it went downhill from there within an hour.
It was after the lunch rush and the buffet had been closed. We were sitting in the back and as our meal wore on, the waitress appeared less and less. Now mind you, we were a party of four. We had all ordered full meals and drinks (no alcohol). There was even a lady in a wheelchair with us. You would think someone would be more attentive to us than they were just because of her, but no.
When the waitress didn’t show up for 15 minutes and our disabled friend grew tired, we knew we had to get the bill and leave. With the waitress nowhere in sight, I turned around to scan the place and found that two booths down were SIX waiters and waitresses taking a break. They were all either in the booth or clustered around it, chatting and laughing. I stared a minute or two, hoping one would catch me staring, be embarrassed and come over, but no.
I finally decided to pull out the BIG GUNS. Warning my party of what I was about to do, I turned my chair around and sat there, staring at these employees. Want to take a guess as to how long it took them to finally look over? FIFTEEN MINUTES! Then, what did they do after they caught my eye? They took another FIVE MINUTES to send someone to get our waiter!
What went wrong here? Why will we NEVER return? Let’s review –
1. Our waitress should have come around at regular intervals instead of less and less as our visit wore on. We were a party of four, dropping over $60.00 in food and drinks. You would think she might consider we would leave a nice tip for her if we liked the service.
2. The waitress should have been extra attentive to our party considering we had a disabled person with us.
3. The off-duty employees should have been in a back room during their break time, unseen by patrons of the restaurant.
4. They SHOULD NOT have ignored us under ANY CIRCUMSTANCES! If they are on the floor, even if they are on their way TO THE BATHROOM or BREAK, their job is to at least let someone else on shift know if a customer brings a request to their attention!
Grade? Sorry, El Torito, but you get a BIG FAT F!
Have your own customer service horror story? Add it here in the comments. C’mon, give us your worst!
(Taken from “100+ Ways to Create Customer Loyalty in Business“)
1. Promptly Return Calls
When a customer or potential customer takes the time to contact your business via phone or email, a prompt response (at least within 24 hours if not sooner) immediately creates trust and loyalty. Even if the response is brief and notes that you are unable to respond in full until later, the customer will appreciate knowing that you have received their message and intend to give it attention.
2. Hit a Home Run
Too many people miss opportunities to hit home runs. After doing business with someone, following up every now and then with an actual thank you card and a box of chocolates in the mail is a massive home run. We’re in the game of trust points and emotional impacts. Loyalty is bred from home run human connections. It’s no secret that the humanization of business is happening right now. Anything human wins. Real, solid, meaningful heart to heart stuff will always be king.
3. Relationships Matter
Relationships are important in business and are one of the best forms to create customer loyalty. Non-promotional contact is helpful in remembering/recognizing clients. We send fun mail outs- hand written cards with a coffee card to “take a break on us”, a book they might enjoy, or a hand written note keeping in touch. We offer a complimentary follow up program to help clients maintain success after our training event. Building a relationship is the first step; maintaining it helps create loyalty.
4. There is No YOU in Customer
Understand that what you sell or provide is not what is important to your Prospect or Customer/Client. What IS important to them is what you can do for them. What problem can you solve? What need can you meet? What pain can you alleviate? What cost can you reduce? This is advice I give small business owners in all my workshops and both my books and they thank me later for changing their viewpoint.
5. Speak Their Language
When you dig deeper into who your clients are, you’ll get vital insights into their unique language. This is huge. Certain words make your clients light up and others fall flat. Talk to leaders about order, strategies, and productivity. Teachers speak of training, courses, and methods of study. Most entrepreneurs speak their own language. If this matches their clients’ terminology, everything flows, but if the clients have a different mental framework, then a disconnect will hold you back.
Feeling ambitious? Want more ideas? Go to the BIG list of 100 ways!
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Have you ever seen this banner at the top of your WordPress dashboard? It means the folks at WordPress have a brand new, shiny update to the software they want you to install.
You? Yeah, their laying the responsibility of doing this on you. And they do it A LOT, if you’ve noticed. So, before you panic because you’ve never done this before, or don’t know how or don’t have time to, here’s a few options you can fall back on.
1. You can follow the instructions below for doing it yourself, or,
2. You can ignore it, or,
3. I’ll be happy to do it for you.
First, let’s look at Option #2 – ignoring it. This is the one everyone who doesn’t have time, forgets or procrastinates, falls back on. What happens when you ignore updates?
It used to be very little would happen. If you ran across a cool new plugin you wanted to use and it wasn’t compatible, no big deal. You felt you could live without it.
Unfortunately, WordPress blogging has become SO POPULAR in 2013 that many hackers are now targeting them as one of the easiest targets to hit and do major damage. Updates fix security issues and they know that many people are lazy or ignorant of the need for updates, so they can lay a very widespread path of virtual destruction by focusing on the popular blogging platform.
And you get to pay the consequences.
Option #1 – do it yourself, is really easy and quick. Just click on the “Please Update Now” link and it practically does the work for you. But if you don’t have time or patience for it doing it, or keep forgetting, there’s the third option…
We’ll do it for you.
For a one-time, once a year charge, we will keep track of these pesky updates and do them for you so you can pay and forget it, safe in the knowledge that it will get done and you will have less of a chance of getting clobbered by those stupid hackers. How’s that?
And it isn’t even expensive. You can pay for a year’s worth of worry free updating for less than your kid’s allowance. What do you say?
If you are interested, please contact us at firstname.lastname@example.org, put the words “WordPress updates” in the subject line, and your contact information in the email. We’ll save you those few extra hours a year and take care of the worry for you.