Here is a list of books I have built my own business – and life – upon. I refer to them often in my classes. All of them are awesome and worthy of your time and money!
by Jim Krause – Lord knows there are WAYYYYY too many UGLY websites out there. Back in the ’80 when the visual part of the internet just started, we all had excuses because it was all new. Now, they are not only eyesores, but they tell you someone has not updated their website SINCE the 1980s!
This handy little paperback may weigh in at 360 pages, but do not let that stop you. There are many illustrations to demonstrate the DOs and DONT’s of good design. Composition, color and fonts and information that is VITAL the a beautiful website as well as a beautiful flyer. Keep this guide close to you, use it and no one will ever accuse your website of being ugly ever again!
by Dr. John F. Demartini – Of all the books I have read and the personal development training I’ve gone through in the last 10 years, it was all “prep school” leading up to the message in this book. His 29 years of in-depth research into every “ology” (theology, psychology, archaeology, anthropology, cosmology and so forth) on the planet led to his own “breakthrough experience” – that moment when he know with absolute clarity of vision what he was put on this Earth to do. Now he shares that intense personal transformation method with the world. A tireless speaker, he addresses people of all nations, races and financial status – from the poor to the super-rich, helping them to make the most of this amazing life they were given – allowing us all to live it with joy and purpose. If you only ever read ONE MORE BOOK IN YOUR LIFE, IT MUST BE THIS ONE!
by Malcolm Gladwell – from the first account of how an “authentic” Greek status bought by the Getty Museum in Los Angeles was discovered to be a fake by the elegant simplicity of the blink response, this book proves its value and power. Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.
another amazing book by Malcolm Gladwell – How does an unknown novelist end up a bestselling author? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message–that one imaginative person applying a well-placed lever can move the world.”
Your bananas, according to the author/management consultant, are the rotten beliefs, rationales, or habits you cling to and feel comforted by, but that hold you back from the success you deserve. Stephen Hoye’s narration of this 12-step program, along with the clever title, sounds tongue in cheek. He’s dramatic, campy, and shameless about playing up to the self-important aspect of the author’s writing. Listening to him makes you wonder whether he and the author conspired to offer this audio as entertainment rather than enlightenment. It’s too difficult to take lines like this seriously: “. . . only YOU can determine what the best course of action is for your life. Just be prepared to live the result of those choices.”